Urban Pulse is a new social media application for Paris which aims to 'vous faire sortir de chez vous'. To launch their new concept, the creators have organised a giant Easter Egg hunt across the capital using their app.
Thousands of eggs (in reality coloured bits of paper) will be hidden across five parts of Paris - Bastille, Saint-Michel, Montparnasse, Châtelet et Haussmann. Discovering these gives you points, and you can gain additional points by finding the two-metre high egg that will be walking across Paris during the weekend, or the 'funky-crazy' rabbits that will be riding across the city on Velib bicycles (why is this all starting to sound a bit like Donnie Darko...?)
Participants must flash the different QRCodes on these eggs (or animals) with the Urban Pulse application (which you can download for free on the App Store and Google Play) in order to win prizes which include a five-day trip to New York. The first QRCode is included here - en avant première - in the image above.
For full information, see http://urbanpulse.fr/sortez-de-chez-vous/gagnez-un-voyage-a-new-york/
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